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Tiffany - 1 Burger King - 1 Daniel Anderson - 1 Allison Ames - 1 Bob Willard - 1 Andrew Winston - 1 Winston - 1 Karen Kerrigan - 1
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Search resuls for: "Laura Petrecca"


2 mentions found


☆ Why food giants are rushing into a world of mustard Skittles and caviar-topped Pringles
  + stars: | 2023-10-27 | by ( Laura Petrecca | ) www.cnbc.com   time to read: +2 min
A "crisps and caviar" snack kit from Pringles and The Caviar Co. While brand partnerships are a tried-and-true tactic to get attention, the marketing mashups of 2023 take it to a whole new level. Waning consumer attention spans and the escalating number of marketing messages have forced companies to find novel ways to break through. Beanstalk put together the partnership between Kellogg's Pringles brand and The Caviar Co. after noticing a trend on TikTok where users added a dollop of caviar on the chip. The three caviar kits, priced at $49, $110, and $140 — which include separate containers of Pringles and caviar — went viral on social media, with users posting videos of the kits and doing taste tests.
Persons: Tiffany, Burger King, Daniel Anderson, Allison Ames Organizations: Nike, Revlon, Stone Creamery, Kellogg's, Housewives, New Locations: New York
☆ A big climate change stress test is coming for Amazon sellers and suppliers
  + stars: | 2023-10-14 | by ( Laura Petrecca | ) www.cnbc.com   time to read: +6 min
"The pressure is coming at companies, who are then putting pressure on suppliers," said Bob Willard, a corporate consultant and author of six books on sustainability. AstraZeneca suppliers are expected to annually report emissions data to the CDP and set science-based goals. "Tracking emissions data is no easy feat," says Karen Kerrigan, president and CEO of the Small Business & Entrepreneurship Council. Small businesses already under economic stressAmid ongoing fears of recession, higher interest rates cutting into sources of capital, signs of weaker consumer demand, and labor market challenges, small businesses have focused more on employees and their bottom line than sustainability. The report found, as previous climate accounting has typically shown, that the majority of emissions come from suppliers.
Persons: Bob Willard, Andrew Winston, Winston, Karen Kerrigan, Chaitali Patel, Patel, Russell Organizations: Amazon, Microsoft, Walmart, Apple, AstraZeneca, Intuit QuickBooks, Small Business, Entrepreneurship Council, Greenhouse, CNBC, SurveyMonkey, Survey, New York Times
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